'Art of Custom' at the Gibson Guitar Studio

HARLEY-DAVIDSON® ROCKS ITS "NIGHT OF CUSTOM" AT THE GIBSON® GUITAR STUDIO IN LONDON

Iconic motorcycle brand Harley-Davidson rocked out in style at an event which celebrated the art of 'customisation', hosted at the iconic Gibson Guitar Studio in London.


Bringing together music and motorcycles, the "Night of Custom" saw exclusive music performances including a phenomenal set from rock legends Feeder who headlined in front of an intimate audience. The Crave, the fresh indie rock outfit from Brighton, delivered a pumping support set and The Maccabees played three eclectic, crowd pleasing DJ sets during the night.

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They were in good company, as legendary motorcycling family member Bill Davidson - Vice-President of the Harley-Davidson Museum and great grandson of founder William A. Davidson - flew in especially for the event.


Gibson Guitar Studio proved to be the perfect iconic rock and roll venue for the occasion. The space was decked out especially by Harley-Davidson, showcasing a range of the world's finest custom motorcycles. And to add even more to the Night of Custom theme, a team of Harley-Davidson artists - from 8 Ball Custom Paintwork - created a special customisation area on the night and showed off their unique custom design techniques thorough live demonstrations.


Marking over a century of leadership in bespoke motorcycles and guitars alike, the inaugural event, hosted by Harley-Davidson and Gibson Guitar, celebrated the very best in custom design. The tradition of customisation and the ability to express an individual personality on a motorcycle is what makes Harley-Davidson so appealing to millions around the world. Gibson Guitar enjoys the same notion of customisation through its legendary guitars.

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"There are few brands that people tattoo on themselves but Harley-Davidson is one - it's this level of passion borne out of the ability to customise or express oneself that we also see in music which is why we've joined forces with Gibson and had rock legends Feeder headlining."

"The Harley-Davidson culture is as much about its unique style as the motorcycles themselves. Self-expression is what Harley is all about and our unique tradition of customisation has always given riders the ability to personalise their bike so it becomes an extension of themselves." said Matthew Knott, PR and Media Communications Manager, Harley-Davidson Europe.


"Partnering with Gibson for this evening is a natural fit given the mutual brand values of independence, rebellion and freedom and we're thrilled to be able to join together for this event, celebrating what is a rare and defining synergy."

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Henry Juszkiewicz Gibson Guitar Chairman and CEO said "Gibson Guitar has produced the best guitars for the world's most renowned and enduring musicians over the last 100 years. Similar to the Harley-Davidson motorcycle brand, no other musical instrument brand encapsulates the Rock and Roll culture like Gibson. I am pleased to partner with Harley-Davidson, who is considered the worldwide leader in motorcycles. Together this London event provides a unique opportunity to partner with a brand which shares our prestigious identity and values."

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